COMPOST AIN
Web site, E-commerce integration
UX/UI DESIGN • Graphic design • 2 MONTHS
SUMMARY
We were responsible for the rebranding, site design and illustrations and worked side by side with the developer to integrate the e-commerce.
CHALLENGE
Create a modern, captivating and user-friendly site to sell compost and other agricultural products that respect the climate and nature without losing the thread of tradition and a rural way of doing things.
Modernize and integrate an E-commerce on the site of DCR01, a company dedicated to the production of natural compost. Create a new brand identity and a new logo.
METHODS
Desk research, benchmarking, archetypes, information architecture, wireframing, prototyping, UI Kit and atomic design, Illustrations and logotype design.
APPROACH
Our starting point was to find out who would be the web designed for. We interviewed the client to find out his ambitions in terms of the market. We have defined our archetypical clientele from the client account and the study of competing companies. We then did our best to stay simple and follow the inicial goal.
INFO
ARCHITECTURE
MOOD
BOARD
UI
KIT
COLOUR
SYSTEM
TYPO
GRAPHY
LOGO
DESIGN
APPROACH
Our starting point were the two leaves that are widely used to represent Bio produce. We realized that the compost is used to fertilize plants that will some day hopefully become compost. Thus the recycling triangle was called in and a third leave incorporated to counterpart the three arrows.
ICONS
SYSTEM
APPROACH
We brought in the idea of attaching icons to illustrate the site flow and the different delivery options as well as the product’s advantages.
WIRE
FRAME
KICK-OFF
After a kick-off meeting with the client we sketched different ideas for the site layout. this two were the ideas selected to further develop the site.
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